What strategies do you employ to minimize email list churn based on analytics?

Minimizing email list churn is crucial for maintaining a healthy and engaged subscriber base. Analyzing data and employing effective strategies can help reduce the rate at which subscribers unsubscribe or become inactive. Here are strategies you can use based on analytics: Segmentation and Personalization: Analyze subscriber behavior and preferences to create targeted segments. Send personalized…

What are the legal requirements for SMS marketing?

SMS marketing is a powerful tool that can be used to reach a large audience and drive sales. However, there are a number of legal requirements that businesses must follow in order to comply with the law and avoid costly penalties. The most important legal requirement for SMS marketing is obtaining express written consent from…